Click the day heading to see more detailed information.
program
| afternoon | pre-conference workshop | Documentation and the Design Process |
pre-conference workshop | The Complete ADA | |
| afternoon | pre-conference tour | Funky Signs and East Austin Gallery Tour |
pre-conference tour | Lady Bird Johnson Wildflower Center and Salt Lick Bar-B-Que - Sponsored by Intex United | |
pre-conference tour | Moore/Andersson Compound | |
pre-conference tour | Normal Bel Geddes, the Leonardo DaVinci of industrial design! | |
| evening | social event | Second Annual SEGD Film Festival: Bomb It! |
| morning | general session | Interplay: Collaboration, Synergy, and Delight! featuring Marc English, Liz Lambert, Terri Ducay, Mark Rolston & Adam Greenfield |
| noon | luncheon | SEGD Awards Luncheon & Fellow Celebration |
| afternoon | workshop on wheels | Center for Maximum Potential Building Systems |
workshop on wheels | Dell Children’s Medical Center & Mueller’s Information Center | |
workshop on wheels | Long Center for the Performing Arts | |
workshop on wheels | University of Texas at Austin | |
workshop on wheels | Urban Austin - Sponsored by Hudson & Hudson | |
workshop on wheels | Harry Ransom Center and Texas State History Museum - Sponsored by Skyline Design | |
workshop on wheels | LEED Gold-Certified Austin City Hall | |
workshop on wheels | Behind the Scenes at Frog Design | |
| evening | social event | President's Reception at the Driskill Hotel |
| morning | breakfast | Computer Savvy Breakfast | |
| all day | EXPO! | ||
tech session | Green Digital Printing and Dynamic Design | ||
tech session | Light and Legibility | ||
| noon | luncheon | Design Principals & Partners Luncheon: Billing & Productivity - Sponsored by Nordquist | |
| afternoon | tech session | ADA and Key States | |
tech session | Creating a Public Bid Package | ||
tech session | Design for Maintenance and Management of Outdoor Signs | ||
tech session | Selecting Materials for Cost Savings | ||
| late afternoon | social event | Auction & Cocktail Reception |
| morning | breakfast | Education Seminar & Breakfast - Sponsored by Jones Sign |
breakfast | Industry Principals & Partners Breakfast - Sponsored by Matthews Paint | |
| morning | general session | SEGD Turns 35! |
general session | Procter & Gamble’s Global Branding | |
general session | Through the Looking Glass | |
| noon | luncheon | SEGD Design Awards Presentation - Sponsored by 3M |
| track 1 | Track 1 | Exhibit and Museum Design - Sponsored By Dimensional Communications | |
track session | Session 1 | Design as Interpretation | |
track session | Session 2 | Collaboration: The Essential Ingredient | |
track session | Session 3 | Collaboration: Bringing Concepts and Stories to Life | |
| track 2 | Track 2 | Designing Green/Designing for Longevity - Sponsored by Akzo Nobel | |
track session | Session 1 | Disposal strategies for short-term projects | |
track session | Session 2 | Recycling strategies for sign projects | |
track session | Session 3 | Alternatives to LEED, what are they doing in Europe? | |
| track 3 | Track 3 | Dynamic Environments - Sponsored by Barco Media & Entertainment | |
track session | Session 1 | Dynamic Environments 101 | |
track session | Session 2 | Using Software to Dream and Create | |
track session | Session 3 | Merging New Media and Communications | |
| track 4 | Track 4 | From RFP's to Contracts | |
track session | Session 1 | The designer, the client, and the RFP | |
track session | Session 2 | Billing and Contracts in EGD from the SEGD Billing Survey | |
track session | Session 3 | EGD Model Contract and Contract Negotiation | |
| track 5 | Track 5 | Award-Winning Projects- Sponsored by GKD-USA | |
track session | Session 1 | Zeche Zollverein | |
track session | Session 2 | Home Depot Design Center | |
track session | Session 3 | Wilson Sporting Goods Headquarters | |
| evening | social event | Evening in Austin, Texas Style! BBQ and a Great Band - Sponsored by Mark IV IDS |


