Saturday, May 31, 2008

Education Seminar & Breakfast - Sponsored by Jones Sign

breakfast

CRAIG BERGER | SEGD

DAVID MIDDLETON | Kent State University

Industry Principals & Partners Breakfast - Sponsored by Matthews Paint

breakfast

MARK ANDREASSON | Design Communications Ltd.

RUSS ROBERTS | SignTech

SEGD Turns 35!

general session

35 is a good age and a good time to look at where you are going, and where you have been. There have been, and will be challenges, successes, disappointments, and surprises. You’ve learned a few things along the way, but are still young enough to make a splash.

No, we’re not talking about you personally. This is not a self-help session. We’re talking together about the beginnings of environmental graphic design, even where the name came from!

SEGD is turning 35 this year, and we’re just getting warmed up! You may be surprised by theses stories from some of the original movers and shakers who formed SEGD. You’ll certainly be surprised at the attitudes of our own 30-something members. Meet a few of the visionaries who took matters into their own hands and created a movement. With Hanley Bloom, Neiman & Co., Sarah Speare, SEGD’s first executive director, and you!

Amy Lukas, Jill Ayers, Daniel Montano, Amy Owens, SEGD thirtysomethings, will give their take on the future of EGD and SEGD. Moderated by Leslie Gallery Dilworth.

Procter & Gamble’s Global Branding

9:00am

general session

Today, environmental graphic design is a global affair touching all facets of a company’s operation. P&G, the world’s top consumer goods company, has offices and research centers all over the world, and is using EGD as a way to express its corporate brand in these workplaces. What is all the fuss about? You’ve heard all the publicity and recognition P&G has received for their emphasis on design. Now see this in action. Kelly Kolar, Kolar Design Group, will be joined by her client, Serge Bruylants, P&G’s global architect, and Abelardo Tolentino Jr., of Aidea Philippines.

Through the Looking Glass

9:00am

general session

Dynamic displays and electronic media are profoundly changing the shape and fabric of communication design in the built environment. How will you integrate these new tools into your practice? How will these technologies change your approach to design? Lars Uwe Bleher and his colleagues from the German studio Atelier Markgraph combine new media and drama to create unforgettable exhibition and environment designs.

SEGD Design Awards Presentation - Sponsored by 3M

luncheon

CLOSED
The 2008 SEGD Design Awards will be introduced by David Vanden-Eynden of Calori & Vanden-Eynden/Design Consultants and chair of the design awards jury. Applaud the winners, and enjoy the projects from all over the world. This year SEGD received the largest number of entries, ever.

Track 1 | Exhibit and Museum Design - Sponsored By Dimensional Communications

consecutive sessions within track
Attend one or all three of these dynamic sessions on Exhibit and Museum Design.

Session 1 | Design as Interpretation

track session

Lee Skolnick, FAIA, and Jo Ann Secor, both of Lee H. Skolnick Architecture + Design Partnership, share their insights into and examples of interpreting the audience, so the audience can interpret the message. This is responsive and smart design in action.

Session 2 | Collaboration: The Essential Ingredient

track session

Cybelle Jones, Gallagher & Associates, will moderate a panel including Ted Mather, Ted Mather Lighting Design; Paul Rosenthal, By Paul Rosenthal; and Brad Johnson, Second Story Interactive Studios, on what every consultant wishes every designer knew.

Session 3 | Collaboration: Bringing Concepts and Stories to Life

track session

Brad Johnson, Second Story Interactive Studios, on how designers’ concepts and writers’ storytelling are brought to life, and Cybelle Jones, Gallagher & Associates, illustrating the product of a successful

Track 2 | Designing Green/Designing for Longevity - Sponsored by Akzo Nobel

consecutive sessions within track
Choose one or all three of these sessions.

Session 1 | Disposal strategies for short-term projects

track session

With Tom Horton and Harry Spetnagel of Gensler

Session 2 | Recycling strategies for sign projects

track session

With Michael Santos of Nova Polymers

Session 3 | Alternatives to LEED, what are they doing in Europe?

track session

With Craig Johnson, Talisman Interactive

The SEGD Green Practice Area is supported by ASI-Modulex with Dixie Graphics, Nova Polymers, Accent Signage Systems, APCO Graphics, Vista System, and Ostrom Glass & Co.

Track 3 | Dynamic Environments - Sponsored by Barco Media & Entertainment

consecutive sessions within track
Choose one or all three of these sessions.

Session 1 | Dynamic Environments 101

track session

Owners see it as a revenue stream. Architects see it as a building material. But who sees digital media as a communication medium? David Gales, Vantage Technology, shares the perspectives of the property owner, the potential revenue-generating opportunities in media buying and selling, and the technical decisions key to successful execution. Kristin Gray of the Victory Media Network shares the model developed by Dallas’ Victory Park.

Session 2 | Using Software to Dream and Create

track session

Confused by all the new software out there? Our panel of experts will help you sort it out and share tricks on how to get your message across. With digital signage guru Neal Weinstock of Kerner; Jeff Collard of Omnivex, a leader in real-time visual communication; and Eyal Rom of C-nario, winner of the 2008 Digi Award for Entertainment Technology.

Session 3 | Merging New Media and Communications

track session

When it comes to Dynamic Environments, the Europeans seem to be a step ahead. Lars Uwe Bleher of the German studio Atelier Markgraph tells how his studio uses dynamic media as a tool for storytelling, and shares his insights on merging media and communication graphics to reinforce branding and identity.

Track 4 | From RFP's to Contracts

consecutive sessions within track
Choose one or all three of these sessions.

Session 1 | The designer, the client, and the RFP

track session

Kyle Reath, Jacobs Carter Burgess; Will Shepherd, University of Texas

Session 2 | Billing and Contracts in EGD from the SEGD Billing Survey

track session

Craig Berger, SEGD

Session 3 | EGD Model Contract and Contract Negotiation

track session

Sue Gould, Lebowitz Gould

Track 5 | Award-Winning Projects - Sponsored by GKD-USA

consecutive sessions within track
Three winners of the SEGD Design Awards present their projects in depth.
Choose one or all three of these sessions.

Session 1 | Zeche Zollverein

track session

Zeche Zollverein has been called the world’s most beautiful coal mine. Shut down since 1986, the mining complex in Essen, Germany, is now a UNESCO World Heritage Site. Following a 2002 master plan by OMA/Rem Koolhaus, a multidisciplinary design team has developed Zollverein Park, the heart of a new culture and design center on the site. Christopher Ledwig of F!RST Design (Cologne) will describe his firm’s comprehensive but unconventional wayfinding system, which guides visitors using innovative maps, a system of tenant signs, ground markings, and a series of 1:715-scale cast-steel models of the site’s notable architectural features.

Session 2 | Home Depot Design Center

track session

If only all the big-box retailers would take a cue from Home Depot, which debuted its new Home Depot Design Center concept last year. With the help of Little (Charlotte), the retailer leveraged environmental graphic design to polish up its unrefined warehouse image to attract a younger, urban demographic. Daniel Montaño, Little’s studio principal, will show us the hipper, friendlier, more design-centric version of Home Depot, with its new logo, wayfinding, and graphics system built around the familiar orange square

Session 3 | Wilson Sporting Goods Headquarters

track session

Wilson Sporting Goods engineers its products for “the moment of impact,” and wanted to communicate that sense of energy and excitement in its new headquarters. Gensler’s Chicago office tackled the challenge with high-impact graphics and inventive product displays that express the power of the brand without the expected sports clichés. Tony LaPorte, senior designer/project manager, will show us through a space that inspires employees and visitors alike.

Evening in Austin, Texas Style! BBQ and a Great Band - Sponsored by Mark IV IDS

7:30pm

social event

C.B. Stubblefield got his religion and BBQ from his preacher father. But it was cooking for the U.S. Army that turned him into the legend that he is today. A lot of years, restaurants, musical legends, and racks of ribs later, Stubb’s Bar-B-Q is the quintessential BBQ joint. A great Austin band, good cold beer, and BBQ sauce made from “love and happiness.” This is hospitality Texas style!